Resources Library by ANA

The EC policy for cereals

This paper outlines in very broad terms the current situation in the cereals market. The picture is one of a combination of high institutional prices and improved technology increasing industry output faster than it can be absorbed by Community...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Nick Young

June 15, 1987

Doctors and prescribing

This paper suggests that pricing decision-making should encompass the attitudes and prescribing motivations of doctors - not merely towards our projected marketing platform in the context of directly competitive pricing but also in the macro sense...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Roger Western

June 15, 1987

Magazines during recession

Abroad the economic conditions of Denmark are considered to be favourable, compared with many other European countries, a truth with many modifications, participated in the general economic growth of the western societies, bringing the standard of...

Catalogue: Seminar 1985: Quality In Publishing

Author: Søren Heede

November 27, 1985

The changing pattern of European agriculture

This paper describes the scale of European agriculture and the changes that have occurred especially over the last decade. The original Mansholt plan for the development of the Common Agricultural policy has achieved virtually all of its objectives....

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: David J. Corbett

June 15, 1985

Encounters in the EC politics

We live in a dynamic world. Conditions are changing all the time both in and outside the EC. Denmark and Danish agriculture who have a large foreign trade is particularly aware of this development.It demands new aims for the EC co-operation. A...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: K. A. Bustrup

June 15, 1985

The 'ombudsman' for children: The needs of young consumers

The paper describes how information about the needs of children must be communicated to planners, policy makers, as well as to groups that produce and market products designed for - or used by- children. If information and communication prove...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Maalfrid Grude Flekkoy

June 15, 1984

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

November 23, 1983

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

November 23, 1983

Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)

The Allensbach investigation on the impact growing scepticism toward technology has upon the choice of engineering as a field of study at first glance seems to represent a case where the original question is already outdated by the time the results...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983